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Virtual Leasing: Your Success Depends on It!
The leasing office is open and we can conduct in-person tours! But wear a mask, social distance, use sanitizer, and the list goes on. So, we are open but for the customer and employee it is now a...
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7 Leadership Skills Your Team Needs from You Now
Strong leadership is crucial now more than ever to help your leasing team maintain success. The current atmosphere demands leadership skills applied in some unique ways. Finding from a survey by...
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Dr. D’s Vitamin E (Encouragement)
The global pandemic has created a state of affairs filled with uncertainty, which has led to a sense of fear or dread for so many of us. Recent data collected from apartment mystery shops has shown a...
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4 Tips for De-Escalating Conflict in the Workplace
If you work in the multifamily industry, chances are good you have encountered someone – a resident, co-worker or even a boss who is agitated and headed towards conflict. When you’ve found yourself in...
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10 Secrets of Today’s Most Productive Multifamily Executives
The state of business today, particularly within the multifamily industry, is evolving immensely. You may find yourself struggling to manage everyday duties that used to come easily before all the...
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7 Important Things to Keep in Mind When it Comes to Fair Housing Compliance
Everyone in the multifamily industry should be familiar with the Fair Housing laws, but there is a lot to remember. Here’s a scary thought – you are held accountable and subject to consequences for...
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6 Steps to Keep Mystery Shop Success Simple and Straightforward
If you’ve worked in the multifamily leasing industry long enough, chances are you’ve been the subject of an apartment mystery shop. This experience can elicit an array of responses from stress and...
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3 Ways to Eliminate Stress Through Mindfulness and Meditation
You may find yourself struggling to manage the stress caused by the expectations of today’s changing climate on top of all your other responsibilities. When we’re bogged down by stress and anxiety,...
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7 Key Things to Consider When Deciding on Leasing Specials and Incentives
The multifamily industry is experiencing a unique climate as it navigates the challenges of this COVID-19 marketplace. New constructions continue even as demand is decreasing and rental rates are on a...
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3 Keys to Building and Maintaining Employee Engagement
To have a great business, you need to build and maintain a great team of employees. To establish and maintain employee engagement, there needs to be an awareness of and attention to employee turnover....
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5 Keys to Making the Most of Telephone Leads
Whether you’re brand new to the multifamily industry or are a seasoned veteran, you understand the telephone is a major tool of the business and making the most of telephone leads is key to your...
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5 Steps to Get To and Beyond The Close
How many times have you worked your way through the leasing presentation, convinced the prospect to commit and sign a lease and then felt satisfied the job was done? Have you ever thought about the...
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Shopping Report Data Integrity: 4 Reasons to Resist the Temptation to Take...
Data integrity is the overall accuracy, completeness, and consistency of data. Integrity is the starting point. When you have shopping report data integrity, you are working with accurate data that can...
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4 Key Components that Impact Communication and Tone at Work
One of the most important ingredients in any relationship is communication. This even extends into our business relationships with our supervisors, teammates, and customers. So much time and effort...
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The Top 5 Shop Questions Your Competitors Are Missing
You already know that providing exceptional customer service is a must in today’s multifamily industry. The competition is fierce, so anything you can do to gain an edge will help you close leases...
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10 Leasing Hacks to Establish Yourself as a Multifamily Leasing Leader
Business is booming in multifamily! Everyone is busy (and probably stressed) and we’re all looking for ways to streamline our process and make the most of our efforts. We’ll explore 10 leasing hacks to...
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Two Secrets to the Overall Success of Your Apartment Community
Working in the multifamily leasing industry is all about the customer experience and this should be your central focus in your day-to-day endeavors. Your community is much like a small city with...
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9 Top Ways to Measure Success
Is your definition of success today different than it was before? If not, it probably should be. When you think about the phenomenal changes the multifamily industry has experienced since 2020, it’s...
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Social Media: Engagement & Presenting Virtual Tours Effectively
It’s no surprise that the leasing process has experienced some significant change over the past two years. Today, a whopping 72% of prospects say they would lease an apartment sight unseen! This really...
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5 Professional Behaviors That Will Get You Noticed
Today’s employment marketplace is unlike it has been in decades. The “Great Resignation” has necessitated employers to step up their compensation game, but this doesn’t mean that you can promote...
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