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The Art of Followership
Most employees spend more time as followers than as leaders. After all, they cannot all be leaders! In this blog, we’ll discuss the importance of being a responsible and effective follower. Great...
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12 Current Sales Trends to Improve Your Leasing
The world of sales is constantly evolving as technologies and social mindsets change. As consumers gain access to new avenues of information and new generations enter the market, you’ll find new...
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Stop the Stinkin’ Thinkin’– Part II
“When you look for the bad, expecting it, you will get it. When you know you will find the good – you will get that…” – Pollyanna To be the most successful leasing agent you can be, you must avoid...
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Avoiding the Six Common Mistakes Sales Professionals Make
Every sales professional encounters a pitfall now and then which may negatively impact the success of the sale. If you can identify some potential stumbling blocks ahead of time, you will have an...
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Seven Power Words and Phrases in Sales
Your sales process can make or break how many leases you are able to close each month. Never fear! Your sales process will strengthen over time as you develop skills and identify what works for your...
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Top Negotiating Tips
Negotiation happens all throughout your life; from when you were small and wanted to convince your parents for some extra sweets after dinner, all the way into adulthood. In the workplace, we...
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Leasemakers Part I: Powerful Telephone Techniques
A telephone prospect is one of the most important prospects you can have as they tend to be more dependable than walk-ins. Once excitement to see your community is built during the call, the telephone...
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Leasemakers Part II: Onsite Greeting and Qualifying
The overall apartment sales interaction is broken down into two separate presentations: the telephone presentation and the on-site presentation. The primary objective for handling a telephone...
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Fumbles, Bumbles & Apologies
As markets grow tighter, supporting the raising of rental rates becomes more challenging. It’s easy to find yourself tongue-tied when a prospect asks why the rates at your community are higher than at...
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Managing to Lead
Management is a demanding position with multi-faceted obligations and expectations. Sometimes you can get so caught up in getting things done that you miss key opportunities to lead in a meaningful...
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Leasemakers Part III: Demonstrating
The overall on-site sales presentation can be broken down into 4 steps: greeting, qualifying, demonstrating and closing. Once you’ve already made a great first impression through your greeting and have...
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Lead Your Team to Victory Through Extreme Ownership
Taking elements from two books authored by US Navy Seals Jocko Willink and Leif Babin, “Extreme Ownership” and “The Dichotomy of Leadership” and applying them to business practices, they can easily...
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Dealing With Difficult Situations in Mulitfamily
Working as a multifamily leasing professional involves a multitude of interactions each day in a full spectrum of situations. The unfortunate reality is that some of those situations can be difficult...
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Leasemakers Part IV: Closing – The Bottom Line!
Welcome to the fourth installment of the Leasemakers apartment sales training series! As we’ve discussed in the previous three installments, there are two major components of a sales interaction: the...
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The Power of Presence – Maximizing Your Best Feature
In the residential property management industry, we strive to promote the best features of our community, but many of us miss out on one important feature – ourselves! The service and human presence we...
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The Secret Ingredient of Effective Coaching
Everyone in management is also, by extension, a coach! To be a great coach, it is crucial that you have the trust of your team. “Trust is the glue of life. It’s the most essential ingredient in...
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Making Decisions with Confidence
Making decisions is an area that causes uncertainty for leasing professionals at one time or another. However, confident decision-making leads to progress and enhances success in the long run. Making...
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FRIENDLY Leasing. FAIR Leasing. Friendly FAIR HOUSING Leasing.
*Note: Always be sure to check with an attorney before implementing or changing any Fair Housing policies in your community! Fair Housing can feel like a very delicate subject, but don’t freak out...
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Taming Your Time Management Monster
Do you ever feel like there are not enough hours in the day? All multifamily leasing professionals and trainers have experienced the struggle of efficient time management, but this is an area you CAN...
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Tips for Successful Leasing Presentations in Unprecedented Times
Recent times have brought about unprecedented change in the multifamily housing industry! Many of us are finding ourselves “relearning” the job we thought we knew so well. From virtual tours to...
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