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The Art of Follow-Up
Did you know it takes about five follow-up opportunities before movement with a sale? Thus, tenacity is key to getting the sale. Only 8% of people actually take the time to follow up, so this can be...
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10 Leasing Hacks in 30 Minutes
Your ultimate goal should be to convert your prospective leads faster and maintain a thoughtful relationship with your residents. Here are 10 hacks to make reaching that goal easier. Leasing Hack #1...
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Edge2Learn Announces Debut as New e-Learning Company for Property Management...
New e-Learning Solution to Propel Property Management Industry and Its Employees to New Heights Irving, Texas – February 27, 2017 – Edge2Learn today announced its debut as a new e-learning company for...
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Generational Marketing on Social Media
Social media is a powerful tool to connect with multiple generations. Each generation uses one or more social platforms more than others. Remember, social media is about hearing your audience rather...
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Dealing With Angry Residents
Winning with people is at the heart of success. Whether or not you can resolve the angry resident’s issue the way they have asked or by company’s rules, you can leave the situation with trust and...
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Let’s Get Personal
“Every interaction, in any form, is branding.” – Seth Godin Our “brand” is our customer’s perception of us. A brand does not work if it does not connect with the right audience at the right time. How...
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Effective Leadership
Leadership is action, not position – Donald H. McGannon Be the kind of leader you would want to follow. Think about a leader in your life, early or later, who you admired; it could have been a coach, a...
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Marketing Automation Mistakes
Always do what is best for your readers and delight them with every single email. Doing this helps you to stand out from your competitors. You may need to consider removing older prospects from your...
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6 Competencies You Need Now
What got you here won’t get you there! So, what does it take to get you where you want to go? In this article, we’ll discuss 6 competencies you need to develop ASAP to take you to the next level....
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How to Have a Great Relationship With Your Boss
You can excel in your career and have a great relationship with your boss while you do it. Below, I’ve shared nine tips on how to accomplish this. Take the time to implement at least one tip this...
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The Fine ART of Taking a Service Request
One of the most important services of the leasing staff is coordinating the onsite professional response to a maintenance request. This can be a key indicator in how long you keep a resident. These...
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5 Steps to Overcoming Objections
Objections are a fact of life. Working in the apartment industry, it’s completely normal to hear “no” more than “yes”. When you encounter an objection, avoid either pushing too hard or running away....
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POWERFUL Telephone Techniques
“The greater part of instruction is being reminded of the things you already know.” – Plato The telephone is the best lead-generation tool and the leads received via telephone tend to be more reliable...
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Leasemakers Part II: Onsite Greeting and Qualifying
Once you’ve successfully completed the telephone potion of the sales journey, the prospect will make a visit to your community. When they arrive, you will be setting the scene and making a first...
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The Onsite Demonstration: Showing Your Property From its Best Angle
You’ve spent some time getting to know your prospective resident and now it’s time to help them get to the property with a tour. Make sure the tour route shows off the best views, scenery, landscaping...
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5 Sales Steps to Give Customers the Whole Kit & Caboodle
Who is our customer? What is the key to our success? How can we improve leasing performance? Training directors are asking themselves these questions and many more as they focus on improving leasing...
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Leasemakers Part IV: Closing: The Bottom Line
You’ve reached the final stage of the sales journey; the closing. There are several important factors to keep in mind when working to close the prospect and earn a lease, but this is only the beginning...
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Selling in Your Customer’s Language
Selling is about building a relationship with the person in front of you! You already do this in your personal lives and I will share with you how to do this in your work life as well. If you can learn...
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Encourage Residents to Complain Before They Explode
Why You Should Encourage Your Customers to Complain When a customer complains, it gives you the opportunity to “make it right” and strengthen customer loyalty. Each customer’s unique personality will...
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Addressing the Baby Elephants in the Leasing Conversation
The idiom “the elephant in the room” often suggests there is an obvious and hefty issue or discussion point, yet no one involved in the conversation wants to confront it so they pretend it is not...
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