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Role Playing: Riding the Ginormous Elephant in the Training Room
Role playing has been used as a sales training tool for a many years, yet the expectation of having to role play with others still strikes immediate fear into the hearts of many. Trainers see it as an...
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How to Utilize Your Advocates
Your customers and residents are more trusted than any other source when it comes to making purchasing decisions. This even includes your community website. Advocates are 50% more influential than the...
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Overcoming Community Weaknesses
Admitting your weaknesses, let alone talking about your weaknesses, can be difficult! But as the old saying goes, the first step is accepting it. The challenge is that with weaknesses specific to your...
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Turning a Negative Experience into a Positive Experience
In a perfect world, all of your customers are pleased with your community and their experience with your team and services. However, the reality is negative experiences happen and difficult customers...
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Creating Sticky Customer Communication that Wins
Through automation and routine customer touch points customer communication quickly becomes an illusion. We are talking at them instead of taking the time to truly engage with each customer. This is...
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What Your Residents and Prospects Want on Social Media
Social media is crucial for any business, but it plays an even more significant role in multifamily. Social media gives prospects a virtual tour of your community and allows them to get to know you...
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How to Manage & Improve Online Reputation
Around the time of budget season or your first negative review you start to ask yourself if you should invest in online reputation management (ORM). Regardless of the outcome, the answer is always yes!...
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Social Media Marketing
Having a social media presence in business is becoming just as important as having a phone number. It is a necessity in getting your business in front of your audience, being searchable, and is one of...
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Why You Shouldn’t Ignore Social Media
When you want to discover a new brand, restaurant, or any place of business, would your prefer to call and ask them your qualifying questions, or would you rather do a quick google search to see what...
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Creating a Positive Company Culture
Company culture is a hot topic right now as companies such as Facebook and Google are creating office spaces that promote collaboration, comfort, and an overall cool office vibe. Companies are...
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Crisis Management
Crisis happen; it’s inevitable. An unfortunate event takes place that affects your brand and it winds up being aired on the news for all to see. Now, with social media in the mix, crises happen more...
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Resident Retention
Acquiring customers isn’t cheap or easy. In fact, acquiring new customers can cost as much as five to seven times more than simply retaining your existing customers. Shifting our focus from lead...
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Developing a Customer Experience Audit
Do you believe a resident’s experience ends as soon as the lease is signed? Or do you believe the resident’s experience only takes place during a customer service related transaction? Believe it or...
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Overcoming Objections
In sales, the word objection can feel like rejection. It is easy to become so passionate about what you are selling that you feel rejected when your prospect presents you with an objection. However,...
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Creating a 90 Day Reputation Management Plan
Having a positive online reputation is essential for any business, especially apartment communities. Prospects, competitors, and customers can easily research your community online to determine if you...
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Who is Gen Z?
Are you thinking about Gen Z yet? Millennials are about to be old news, and the generation following them has a completely different set of needs and values. This new group is going to be our target...
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First Impressions
It’s that time of year again, the insanely busy leasing season. We all know our first impression is critically important. This includes things like curb appeal, the scent in the office, and the...
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Managing Negative Feedback
“After seeing a brand’s response to a review, 71% of consumers change their perception of the brand.” Bazaar Voice What is written in a negative review is not the only thing that is important. How...
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5 Reasons to Resuscitate the Pen and Paper
When was the last time you received a handwritten letter in your mailbox? Today’s typical home receives a personal letter about every seven weeks. According to the U.S. Postal Service the striking...
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Stand Out From the Crowd During Leasing Season
Leasing season is here! It is your time to shine and stand out from the crowd. And the fact is that simple and effective follow up is a simple way to do that. Did you know that 48% of sales people...
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